About Us
We’re all about personal style.
We’re obsessed with fashion’s different layers of creativeness.
And we believe shopping should be fun.
We look forward to meeting you!
Our Story.
Everything started when our founder decided to nourish her passion for the fabulous world of fashion. Beginning with fashion writing, her fashion journey then evolved into fashion styling after studying in the field. Inspired by her professional shopping experiences, she decided to design experiences to make shopping more efficient and entertaining for the fashion enthusiasts and curious.
Our Mission.
Our mission is to make shopping an entertaining, insightful and creative discovery adventure.
When shopping with us, shoppers become our guests and we want to empower them through style, experiences and creativity. We want to help them become the best versions of themselves through a fun process filled with relevant takeaways.
Our Values.
Respect. We value openness, empathy and kindness.
Creativity. We encourage experimenting and creating art with fashion.
Community. We support local makers and communities around them.
Forward thinking. We don’t believe in boxes.
Professionalism. We value expertise and professionalism in our interactions.